Overview
The panel will feature several corporate CSR programs as examples of the important part that CSR and philanthropic programs play in addressing socio-economic issues that impinge upon health and private sector investment in Africa. The focus of the panel discussion will be on motivating factors for the corporate sector in the development and implementation of CSR and philanthropic portfolios. What are the expectations and anticipated returns on social investment for the private sector in Africa?

Speakers

• Paul DiDonato, Director, Funders Concerned about AIDS
• Nadia Hassan, Senior Manager Corporate Social Investment, Standard Bank South Africa
• Patrick Noack, PhD., Strategic Development Consultants
• Dr. Dennis Weaver, Chief Medical Officer, BearingPoint
• Moderator Marty Bond, Senior Advisor, Major Gifts for the Centre for Development and Population Activities (CEDPA)

Summary
In terms of corporate social responsibility (CSR), companies must be innovative and creative, as often the most effective contribution to the community is not cash, but in-kind resources. Good corporate citizenship entails possessing a long term view; understanding the issues and environments; investing in the development of knowledge capital, including leadership training; and creating entrepreneurial possibilities which will lead to global leadership. Motivating factors for investing in CSR programs include the potential of acquiring new intellectual energy, product or corporate branding and access to new markets and ideas.

Next steps

• It is imperative for a company to align corporate CSR strategies with its general business strategy and involve employees in the development of the CSR program.
• Engaging companies in the development of CSR programs will be more successful if CSR is addressed from a broad perspective instead of a single sector or target category, such as HIV/AIDS. Dialogue should focus on multiple program benefits addressing many different needs (e.g. support for a community-based girls’ educational access program will benefit economic infrastructure and healthcare issues as well as educational outcomes).